Monday, July 31, 2006

Deals on wheels: preparation and homework are the keys to controlling your next truck purchase

Buying a new truck through an auto dealership is a contest, played on the other team's home turf. Because actual vehicle cost can be hidden in so many fees, finance charges, financing options, an all but meaningless sticker price, and nearly subversive sales tactics, many buyers just grit their teeth, haggle when they think it's a suitable amount, write a check, and hope they're getting a good deal.

If you'd rather know for sure that you're getting the best deal, do your homework long before you need to buy.

Here are five steps to gaining control over your next truck purchase: know your model and features, test drive, get real dealer costs, map out your strategy, and choose the best payment option. The last two steps, negotiating like a pro and closing the deal, will be covered in the second part of this feature, in next month's issue.

Before heading to the dealer, research vehicle models, features, and options using automotive magazines, consumer publications, TOOLS OF THE TRADE'S annual truck report, and Web sites like Consumer Reports (www.consumer reports.org), Edmunds.com, and Kelley Blue Book . Pay attention to past vehicle histories, warranty details, safety considerations, and, especially now, mileage estimates. Also, make sure the trucks you're looking at have the capacity ratings your work requires.

Narrowing the Field. The availability of information on new automobiles seems endless, but resources for working trucks are scarcer. Automotive and consumer magazines often lack reliable tests of work vehicles; most trucks tested are the lightest-duty versions. And, be aware that popular buying guides (that cost money to buy) don't usually contain information about 3/4- or 1-ton pickups or full-size vans--so check first before you pay 10 bucks for one.

Online pricing services like Consumer Reports and Edmunds.com should have all of the heavier-duty light truck and full-size van models and options available, though. Get up-to-date information from manufacturers' Web sites and get brochures from dealers. Avoid having promotional materials mailed or you'll run the risk of receiving a flood of solicitations from sellers who now know you're a buyer.


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