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Toyota has long been known as a producer of durable, long lasting compact pickup trucks, yet recent years have seen them rapidly expand the truck line-up. The Tacoma, produced at NUMMI, has been a segment standard for over a decade, with a strong, committed following--especially in the western states. Toyota has recently expanded the Tacoma line-up with the four-door Tacoma Double Cab. The Double Cab is among the best of the pickup-focused offerings on the market.

But to be successful, Toyota needed more than a small pickup. The full-size Tundra has been the most critical step in the expansion of the product line-up. In the span of one year, the Tundra has established itself as a best-in-class, full-size pickup. The division that once fielded a woefully weak T-100 is now, in many ways, the industry bogey. The Tundra has been an important step in increasing the acceptance of Toyota among traditional pickup truck buyers. This acceptance as a manufacturer of vehicles specifically for the U.S. market will be a critical step for the division and the company as a whole.

Toyota has for some time delivered the Land Cruiser, a strong full-size sport utility vehicle. Over that time, the low-volume vehicle has developed a global reputation for outstanding quality and ruggedness yet sales remained extremely low. Last year, Toyota took another step into the full-size sport utility segment.

This time with a more mainstream product. The Sequoia, a direct competitor to the Ford Expedition and Chevy Tahoe, has proven to be a worthy entry. Built off the Tundra platform in Princeton, IN, the Sequoia delivers full-size SUV done American-style.

# posted by Medical Information : 4:52 AM