Automotive Trucks information on net.

Iteris Inc., a subsidiary of Iteris Holdings Inc. (OTCBB:ITRSA) (OTCBB:ITRSB), today announced that its breakthrough Lane Departure Warning (LDW) system is now available as an aftermarket application for most Class 8 trucks in North America and can be installed in as little as three hours.

Iteris has developed retrofit kits for several other Class 8 trucks that will enable virtually any fleet or owner/operator to easily outfit their trucks with the LDW system. These makes and models include: Volvo VN 780, 670, 630, and 430; Peterbilt 387 and Kenworth T600 and T-800.

The LDW aftermarket system is available through the OEM modification centers or can be purchased directly from Iteris. It comes with a complete installation kit which consists of a wiring harness, speakers, switch, connectors and pre-made cables. The LDW kit can be purchased and installed for approximately $1,000 on any Class 8 truck with a J-1939 data bus which includes most trucks built since 1999.

"We're pleased to offer the LDW system as an easily-installed aftermarket application to increase the number of trucks on the road with the system," said Bill Patrolia, director of sales for the North American truck market for Iteris. "We've received numerous inquiries regarding our plans to offer LDW as an aftermarket application and could not pass up the opportunity to offer more of our customers the ability to operate their fleets and vehicles more safely. We believe the aftermarket demand for our LDW is further validation of the importance of this safety advancement."

In addition to the aftermarket availability, Iteris' LDW is currently being offered as an Original Equipment Manufacturer (OEM) installed aftermarket option in International(R) 8600, 9200i, 9400i, 9900i and 9900ix and models that can be installed at the company's Factory Modification Centers. Freightliner also offers the LDW system on its Century, Columbia and Argosy models as a factory installed option.

Iteris' Lane Departure Warning System was the first product of its kind to be available on large Class 8 trucks in the United States and Europe. The system uses a windshield-mounted camera that tracks the lane markings and provides "virtual" rumble strips anywhere there are lane markings. Using image recognition software and proprietary algorithms, the system monitors the relative position of the truck and if it unintentionally crosses the lane markings, the system automatically emits a distinctive rumble strip sound on the right or left side depending on the direction of travel, alerting the driver to make a correction. Use of the truck's turn signals automatically overrides the system. The system also helps promote the use of turn signals and a keen sense of lane position.

"The losses incurred in accidents are often staggering and affect not only the trucking companies, but involve people, equipment, cargo and lost time. As a company, we are committed to designing and building the kind of safety technology that will really make a difference with today's drivers and help them prevent unintentional and potentially fatal accidents. We've had some drivers using it for nearly two years now and the positive feedback we get has been phenomenal," added Patrolia.

About Iteris Inc.

Iteris Inc. is a majority-owned subsidiary of Iteris Holdings Inc. and is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Holdings and Iteris Inc. have headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.

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# posted by Medical Information : 3:08 AM